PURPOSE: To distinguish your desired future and your execution of that future.

Strategy is too often reduced to planning, and planning the fairly predictable at that. That is not strategy. Done with a proper edge, strategy offers an organization a shot at a clearly distinguished future and a method of execution to accomplish that future. The MARY KELLY consulting approach to strategy moves a company vision out of the world of possibility and into the realm of reality with a plan for action and continual renewal.