PURPOSE: To articulate Mission, Vision and Values and to incorporate them into the organization.

These three important areas form the bedrock of an organization. Yet Mission and Vision are often used interchangeably. They are not the same thing at all. This body of work distinguishes these, as well as Values, and addresses their importance in an organization.

This highly participatory program plows through the work needed to get these three areas articulated and alive in the organization. Properly distinguished, they add power and joy to the game. In fact, they actually define the game.